CATFIENE
Environmental & Branding Design for a cat adoption center & cafe
Role
Visual Designer & Director
Product Designer
Tools
Adobe Creative Suite, Canva, Blender, Claude AI, A1D.ai
Project Brief
Overview
Catfeine is a playful yet professional brand for a cat cafe and adoption center that blends cozy cafe vibes with a mission to help cats find loving homes. Through partnerships with local shelters, Catfeine provides customers with a relaxing space to enjoy coffee while interacting with adoptable cats
How does CATFIENE operate
Features & Focus
Rehomes over 1,400 cats annually
CATFIENE partners with local shelters & rescue centers, allowing CATFIENE to rescue, heal, and promote adoption at stress-free adoption hubs.
High-Quality Coffee & Experience
An elevated experience with themed interior & exterior, making the environment enjoyable for patrons & cats.
Setting the scene with Emeri Lai
Target Consumer Persona
Meet Emeri (20), a college student at San Diego State University who enjoys exploring cozy cafés, taking Instagram-worthy photos, and spending time with friends. As someone interested in adopting a cat, she struggles to find approachable adoption spaces and to fully understand cat behaviors, making the process feel overwhelming.
This reflects a common challenge for young, socially-driven individuals who seek meaningful, accessible adoption experiences that fit seamlessly into their lifestyle while feeling welcoming and easy to navigate.
Deliverables
Goals
Logo & Guide
Logo for Catfiene
Brand Playbook
Brand guideline booklet to align all visual elements to create a cohesive brand
3D Rendering of Enviornment
Rendering flats & elevations of enivornment and promotional items to depict event enviornment.
Promotional Item
Physical Item to promote the brand
Our Identity
Design Systems
Catfeine features a warm, playful, and approachable visual identity that blends cozy café culture with pet adoption advocacy, designed to create an inviting space that encourages connection, comfort, and care for rescue cats.
Guide Book
Guide Flat & Mockup
Event Banner
Banner Flat & Mockup
Event Enviornment
3D Rendering
Promotional Item
Lazer cutting
CATFIENE Signage & Coaster
Materials Used: Plywood, Lazer Cutter
Presentation
I had the privilege of a 10 minute presentation with my site plan to our Professor Gary Benzel
and group of 30 peers.
Reflections
This project was one of the first times I use 3D rendering applications like Adobe Dimensions and Blender. Although challenging at first, it felt great to generate a product that aligned with my passions & interests.