VITALIZE
A 30-day digital campaign for a healthy energy drink for active, athletic men seeking clean, functional performance support.
Role
Visual Designer & Director
Marketer
Researcher
Tools
Chatgpt, Hubspot, SEMrush, Google Analytics, Canva, Adobe Photoshop
Campaign Objectives
Overview
Given a $150,000 budget and 120-day campaign rollout, the campaign will emphasize sustained energy, natural ingredients, and alignment with an active lifestyle. Develop VITALIZE and generate an integrated marketing campaign that introduces VITALIZE as a clean, performance-focused energy drink and builds brand awareness among health-conscious, athletic consumers.
Clean Energy, Unstoppable You
Our Story
Founded in 2021 in San Francisco, California. Created to redefine the energy drink space through clean, health-focused innovation. Built a trusted reputation with high-quality, natural performance products with previously introduced hydration boost powders.
Backed by nutritional science & clean-label ingredients. Zero sugar, no artificial additives, no crashes for long-lasting energy. Designed for performance-driven, health-conscious lifestyles.
What brands are currently on the market?
Competitor Analysis
Celsius
Celsius is a fitness focused energy drink brand that offers sugar free beverages formulated with caffeine, vitamins, and metabolism supporting ingredients designed to promote energy and support active lifestyles.
Redbull
Red Bull is a global energy drink brand that provides stimulant based beverages formulated with caffeine, taurine, and sugar to deliver quick energy and improved alertness.
Alani Nu
Alani Nu is a lifestyle and wellness beverage brand that offers flavored energy drinks, supplements, and functional products designed to provide energy and support modern health and fitness routines.
VITALIZE is a a premium energy drink made with:
natural research backed ingredients including adaptogens and amino acids that delivers zero sugar energy with no crashes while supporting focus stamina and hydration, offering a cleaner performance focused alternative to traditional energy drinks that rely on artificial ingredients and excess sugar.
Campaign Objectives
Goals
4,000+ new email subscribers
Add 4,000+ new email
subscribers by offering a 20%
discount incentive.
Boost website traffic by 20%
Boost website traffic by 20%
via social media campaigns.
$450,000 in revenue
Drive $450,000 in revenue in
120 Days through various
marketing channels.
70% of total units
Of total units were bought
by MALE GEN Z
Analyzing trends within the Energy Drink market
Industry & Trends research
Habits & Behaviors of our Core Consumer
Target Audience
Key Insights:
San Fransisco was dubbed in the WalletHub Study as the #1 in US for healthy food with a 19%
obesity rate and ranking 28th in fitness.
Young men aged 18–34 are the largest users of energy drinks (36% of young adults).
Men constitute nearly 60% of the energy drink consumer base.
Consumers are becoming more health conscious and concerned about artificial additives.
Setting the scene with Ryan Carter
Target Consumer Persona
Meet Ryan (24), a strength and conditioning coach in San Francisco who relies on energy drinks to keep up with his demanding schedule of coaching and training. Like many active consumers, Ryan is frustrated by energy drinks that rely on artificial ingredients and excess stimulants, often leading to crashes and jitters instead of sustained energy.
This reflects a common challenge for performance focused individuals who want cleaner, healthier energy options
that support their lifestyle without compromising their wellbeing.
Our Identity
Design Systems
Vitalize features a bold, clean, and energetic visual identity that balances performance with wellness, designed to appeal to young adult male athletes. The color palette uses high contrast tones to convey energy and clarity, while a modern sans serif typeface reinforces a confident, performance focused brand with strong legibility.
Campaign Strategy
Goals
Theme & Tone
Performance-driven, clean energy for unstoppable
athletes. Bold, raw, authentic, and motivational. The
campaign will emphasize grit, determination, and
peak performance.
Messaging
Will be centered on helping athletes unlock their full
potential with clean, sustainable energy - Vitalize
fuels athletes who push their limits without relying on
artificial highs.
Deliverables
Email Campaign
Social Media
Pop-up Locations
SEO Analytics/ UI/UX Design
Advertisement
Email Campaign
A/B Testing
Objective
Objective: Both emails will be sent to 20% of the targeted audience. Within 5 days, the email with the most
amount of UGC will be sent to the rest of the remaining 80%.
Subject line differentiation
Use of graphics vs text
Strong call to actions
SEO SEM Analytics/ Website Design
Google Ads & UI/UX Design
Keyword Strategy:
Natural energy drinks (11K)
Best energy drink (81.5K)
Healthy energy drinks (34.6K)
On-Page Optimization:
Proper H1 tags, meta description, alt text, structered data
Technical SEO:
Fast page loading speed
Mobile-responsive design
Clean URL structure
Targeting Strategy:
Paid Google Ads targeting Gen Z students, wellness, and fitness
oriented lifestyles
Social Media Campaign
Social Media Posts & Influencers
Objective
Announcements for new product drops.
Athlete & Customer testimonials.
Exclusive pre-order sign-ups and discounts.
Track engagement rate, shares, saves, and link
clicks.
Pop-Up
Planned Schedule
Projected Results
Measurements
SEO/Website
SEM Rush
Google Trend & Analytics
HUBSPOT
Email Marketing
Mail Chimp
Hubspot
Social Media
Meta Ads Manager & Business Suite
Tiktok Ads Manager
Hootsuite
Social Media
HEEPSY
LIKETOKNOW.IT
Budget Allocation
Measurements
Presentation
My team & I had the privilege of a 10 minute presentation for our marketing campaign to our Professor Bernhard
Schroeder and group of 30 peers.
Reflections
This project gave me the opportunity to collaborate in a small but dedicated team, working from early idea generation through the development of a full marketing campaign. While the process was challenging at times, it pushed me to learn through experimentation and problem solving. As my first marketing campaign project, it was an incredibly rewarding experience. I’m grateful to my teammates, Will Sevley and Nicole Seven, and to our mentor and professor, Bernhard Schroeder, for their support and collaboration throughout the project.